Stitch by Stitch was founded by designer Graham Hollick after several life-changing trips to India. Graham admits to feeling as though he must have lived in India in a past life, such is this feeling of affinity with the country. "One of the things that really excites me about India, is the visibility of craftsmanship everywhere you go: statue makers, weavers, kite makers... people who paint rickshaws! This is lost in our culture - it's just not an every day thing." says Graham. The brand has evolved over the years to work with groups of hand weavers and a master quilt-maker, as well as with embroiderers, all based in Gujarat and Kutch. Graham's travels have also taken him into the Himalayas of Nepal where he developed a relationship with weavers of traditional Radhi. Karen Sear Shimali is also a director of the company. She and Graham are old friends who met whilst studying for their textile design degrees at Winchester School of Art ( now Southampton University ).